The International Spy Museum is an independent non-profit museum in Washington D.C. that documents the techniques, history, and contemporary role of espionage. The institution seeks to create highly engaging and family friendly experiences and also authentically representing the world of intelligence for the most nuanced critics.

The central concept of this rebrand is inspired by blacked out bars of text found in redacted files, many of which are very confidential documents. This motif is then translated into various aspects of the museum’s identity, creating the world of mystery and secrecy that espionage is known for.