VIVICA


Vivica is a vitamins and supplements brand that develops products that are clinically-studied and tested to improve human life and health. Placing emphasis on the science behind these products, the goal is to cast away doubts and skepticism on health supplements.

The packaging and visual identity of Vivica takes inspiration from its mission to educate consumers about their products. Graphic elements of the packaging are scientifically accurate diagrams of skeletal formulas and crystal structures of vitamins and minerals, respectively.
PACKAGING • ART DIRECTION • BRAND IDENTITY

INSTRUCTORS:
RORY SIMMS • COURTNEY GOOCH

2023